Market & competition
Market analysis, competitor comparison, strengths and weaknesses of existing providers and the positioning of different products.
Early project work
The complete analysis remains available.
This independent project was created during my training. It combines market understanding, commercial thinking and the development of my own accounting application.
The complete document remains available on the website as a digital book and can be read page by page.
What the competitor analysis examines.
The work analyses existing providers and products and shows how a structured market comparison was used to develop a product and pricing strategy for an accounting application.
Prices & target groups
Pricing structures, acquisition and annual costs, target group analysis, customer orientation and comparison of different business models.
Strategy & software
Business strategy, product positioning and the transfer of the findings to my own accounting application and later digital solutions.